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History and background of
Chloe
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Luxurious, romantic and quinessentially French, Chloé's ethos is to make luxury ready-to-wear for stylish women the world over.
Having bought the house in the mid 80s, Swiss luxury group, Richemont, placed Chloé firmly on the international market where it has remained a formidable fashion force since.
Producing iconic fashion and launching Chloé's eponymous and successful fragrance, Karl Lagerfeld became Chloé's public image in both the 60s and 90s and was succeeded by Martine Sitbon's unique modern vision during the late 80s.
Miss McCartney joined as Creative Director in 1997, infusing her classic tailoring with the pulse of the street and securing Chloé as the first name in fashion.
Miss McCartney's design partner, Phoebe Philo, stepped into her head designer shoes in April 2001. Bringing her sass and street edge to the label, Miss Philo continues to produce coveted ranges, including new additions such as swimwear and casual line or younger line, See by Chloé.
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