History and background of La Perla. In 1954 Ada Masotti created in Bologna that corselry laboratory which later, under the leadership of her son Alberto Masotti, would become La Perla Group, a leading concern in the field of corsetry and swimwear fashion. Love for details and the art of dressmaking, together with an in-depth knowledge of the female body are just some of the “chromosomes” of La Perla Group.
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