History and background of Lolita Lempicka. Fashion houses are often named after their founding designer, but Josiane Pividal went about it differently. In 1983 Josiane and her husband Joseph, an interior designer, created their label, "Lolita Lempicka", in homage to Nabokov's novel and to the painter Tamara de Lempicka. As the fashion house took off, the couple found it simpler to change their names to Lolita and Joseph-Marie Lempicka.
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