ULRIC DE VARENS has been creating perfume since 1981.
Creating a perfume is an adventure, a journey.
It is based on an emotion, a memory, a fleeting sensation somewhere in the world, in the company of a loved one: a love story.
Before taking shape, a perfume is already linked in the most secret phase of its research, to the notion of pleasure, leisure, modernity and innovation combined with the creative urges of a team whose talent is known and recognised by the profession.
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