Who wouldn’t love to smell great all day? Wearing your favorite fragrance can certainly help, but you may have noticed that many perfumes wear off by lunchtime. This is likely because you’re not applying your perfume the right way. Most people don’t realize there are best practices for applying fragrance, many of which make perfume […]

Mom always taught you to put on a little lipstick, carry a nice handbag and to wear perfume. So now that it is Mother’s Day, pay it forward with a fragrance that she is sure to love. With so many scented selections what will make her feel special? Does your Mom make a statement or […]

The Italian fashion house Versace is virtually synonymous with luxury and wealth. And its fragrance wing is just one expression of that opulence. With dozens of colognes and perfumes to its name, the company has been steadily building its repertoire of luxe, daring fragrances. Simply put, there’s a reason Versace has won such fanatical devotion […]

In the world of fragrances – which can admittedly be a bit stuffy – Parfums de Coeur is playing by its own rules. Founded in 1981, the company has made a name for itself with its willingness to bring fun, interesting, and experimental fragrances to market. By delivering high quality perfumes and colognes at an […]

Awards are an important part of American culture. From the Oscars to the Grammys, awards are given in to honor individuals of remarkable achievements. In the realm of perfume, The Fragrance Foundation in the United States has been giving trophies to award winning fragrances since 1987.  Fragrance X  invites you to visit our curated selection […]

It’s probably safe to say that when Enzo Ferrari was born in Modena, Italy, in 1898, few would have predicted that his name would someday be associated with wealth, luxury, and craftsmanship. But more than a century on, the Ferrari brand continues to impassion and inspire – and not just among high-end car enthusiasts. For […]

Perfume usage goes back thousands of years, as examples of fragrances have been discovered in ancient Egypt, the Roman Empire, Mesopotamia and the Persian Empire. Perfumes were used for hygiene and cleanliness, as well as ceremonially and as a symbol of nobility. Here we’ll explore the history of perfume in cultures around the world as […]

In the world of cologne, sometimes you choose a wild new scent… and sometimes it chooses you. Joop! Homme is the kind of cologne that chooses you. It features bright, delectable citrus top notes, smoldering middle spices, and a base of sumptuous patchouli. Joop! Cologne is alluring. It’s sexy. It’s fearless. It’s ready when you […]

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