{"id":3388,"date":"2020-10-19T14:06:00","date_gmt":"2020-10-19T18:06:00","guid":{"rendered":"https:\/\/www.fragrancex.com\/blog\/?p=3388"},"modified":"2025-12-22T09:11:52","modified_gmt":"2025-12-22T14:11:52","slug":"conscious-beauty-brands","status":"publish","type":"post","link":"https:\/\/www.fragrancex.com\/blog\/conscious-beauty-brands\/","title":{"rendered":"Conscious Beauty Brands Leading The Way"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When it comes to beauty, we don\u2019t just buy skincare and makeup anymore. We buy into how a brand makes us feel and how it transforms us to become the best version of ourselves. However, real beauty isn\u2019t just about physical appearances \u2014 real beauty is about who you are on the inside, including your character and morality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As social media has created more transparency within the beauty industry, consumers are becoming more aware of unethical behavior and practices. Since the veil has been lifted, the beauty industry has started to change for the better, leading to a rise in green and <\/span><span style=\"font-weight: 400;\">blue beauty<\/span><span style=\"font-weight: 400;\">, mindful ingredients and ethical leadership.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conscious beauty means choosing a brand or product that contains good-for-you ingredients while showing us integrity and generosity with how they run their business. This can involve (but is not limited to) sustainable practices, social responsibility, cruelty-free processes and plant-based ingredients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jump down to the <\/span><span style=\"font-weight: 400;\">infographic<\/span><span style=\"font-weight: 400;\"> or read on to learn more about how to become an ethical consumer and incorporate conscious beauty into your everyday routine.<\/span><\/p>\n<h2><strong>How To Become an Ethical Consumer<\/strong><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3391 alignnone\" src=\"https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/how-to-become-an-ethical-consumer.png\" alt=\"How to be an ethical consumer\" width=\"1481\" height=\"576\" srcset=\"https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/how-to-become-an-ethical-consumer.png 1481w, https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/how-to-become-an-ethical-consumer-300x117.png 300w, https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/how-to-become-an-ethical-consumer-1024x398.png 1024w, https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/how-to-become-an-ethical-consumer-768x299.png 768w\" sizes=\"auto, (max-width: 1481px) 100vw, 1481px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When you think of the term \u201cbe the change,\u201d volunteering in our communities or voting may be one of the first things that come to mind. However, one of the biggest ways we can impact the world on an everyday basis is by putting our money where our mouth is and being cognizant of where we spend our money. As a consumer, it\u2019s our duty to be conscious of not only the products we buy, but who we buy from.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply put, being an ethical consumer means buying products or services that have been produced without harm or exploitation of other humans, animals or the environment. If you are wanting to invest in beauty brands or products that are ethically sourced and produced, here are a few things to consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Read the fine print<\/b><span style=\"font-weight: 400;\">: It\u2019s great when companies advertise that a certain portion of their proceeds will be donated to a certain charity or organization. Unfortunately, some companies use this as an advertising ploy to bait you and only send a very small portion to those charities. Read the fine print and find out exactly where and how much of your money is going to be donated, and if the company will match those donations with corporate funds.<\/span><\/li>\n<li><b>Buy fair trade<\/b><span style=\"font-weight: 400;\">: Fair trade means that whoever is manufacturing the products behind-the-scenes is getting paid a sustainable, living wage. Buying fair trade is always the best option because the more you buy, the more you are helping to nourish a fair, ethical and growing economy.<\/span><\/li>\n<li><b>Hold brands accountable<\/b><span style=\"font-weight: 400;\">: The reason why many businesses still proceed with unethical business practices is because they think you don\u2019t care or don\u2019t notice. If we care enough to change our buying habits by doing our research and acting on it through not supporting those brands, businesses will take note. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Only when we become part of a movement of people making similarly positive choices can we start to have a big impact on the world around us.<\/span><\/p>\n<h3><strong>How Ethical Consumerism Affects Businesses<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">From a business perspective, switching to a more sustainable and ethical business model is an advantage. The majority of consumers are willing to combat environmental issues through what they purchase. According to <\/span><a href=\"https:\/\/www.statista.com\/statistics\/818968\/most-popular-ways-to-be-an-ethical-consumer-us\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">this study<\/span><\/a><span style=\"font-weight: 400;\">, 88 percent of participants said they would boycott a brand for irresponsible business actions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, the growing economic opportunity of commodity activism presents an opportunity for businesses. Commodity activism is when companies align with a social issue as a means of winning consumers who share the same view point. In fact, 87 percent of consumers in <\/span><a href=\"https:\/\/www.statista.com\/statistics\/818968\/most-popular-ways-to-be-an-ethical-consumer-us\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">a 2018 study<\/span><\/a><span style=\"font-weight: 400;\"> said they would purchase a product because a company advocated for an issue they cared about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notably, <\/span><a href=\"https:\/\/www.forbes.com\/sites\/gregpetro\/2020\/01\/31\/sustainable-retail-how-gen-z-is-leading-the-pack\/?sh=2806c33f2ca3\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Gen Z and millennials<\/span><\/a><span style=\"font-weight: 400;\"> are leading the way in ethical consumerism. 62 percent of Gen Z consumers prefer to shop with sustainable brands, and 73 percent of millennials will pay more for sustainable products. So for a business to switch to a more sustainable business model is not only good for the environment, but letting their customers know about it is good for their business.\u00a0<\/span><\/p>\n<h2><strong>Sustainable Beauty<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Sustainable beauty means that the products a brand offers, not only benefits you, but the environment. It\u2019s important to look for brands that offer <\/span><a href=\"https:\/\/www.fragrancex.com\/blog\/sustainable-beauty-swaps\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">sustainable ingredients and business practices<\/span><\/a><span style=\"font-weight: 400;\"> so we can help both ourselves and our planet.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3394 alignnone\" src=\"https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/sustainable-beauty.png\" alt=\"What is sustainable beauty\" width=\"1481\" height=\"901\" srcset=\"https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/sustainable-beauty.png 1481w, https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/sustainable-beauty-300x183.png 300w, https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/sustainable-beauty-1024x623.png 1024w, https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/sustainable-beauty-768x467.png 768w\" sizes=\"auto, (max-width: 1481px) 100vw, 1481px\" \/><\/p>\n<h3><strong>How To Know a Brand is Sustainable<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The best way to tell if a brand is actually sustainable is by doing your research. Some aspects to look out for in a sustainable product are:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Natural and organic ingredients (like hemp, cotton, coconut oil, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ethical sourcing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Thoughtful packaging\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Robust waste and resource management<\/span><\/li>\n<\/ul>\n<h2><strong>Socially Conscious Beauty<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Socially conscious means to be aware of, support and make a difference in social issues that deal with others. This can include a multitude of social issues like gender inequality, racial discrimination, poverty, education and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a beauty brand is socially conscious, it means the company uses their position and resources for more than their own benefits. They operate on a business model that focuses on social change by raising awareness and donating profits through a charity or non-profit organization.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3395 alignnone\" src=\"https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/socially-conscious-beauty.png\" alt=\"What is socially conscious beauty\" width=\"1481\" height=\"901\" srcset=\"https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/socially-conscious-beauty.png 1481w, https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/socially-conscious-beauty-300x183.png 300w, https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/socially-conscious-beauty-1024x623.png 1024w, https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/socially-conscious-beauty-768x467.png 768w\" sizes=\"auto, (max-width: 1481px) 100vw, 1481px\" \/><\/p>\n<h3><strong>How To Know a Brand is Socially Conscious<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When looking for a brand that is socially conscious, you\u2019ll want to research the brand and check out their mission and values. Many companies will be very transparent with what social issues they want to help and raise awareness around.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like stated before, read the fine print and find out exactly how much they are doing for a certain cause and whether it\u2019s worth investing in their company.<\/span><\/p>\n<h2><strong>Cruelty-Free Beauty<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Cruelty-free means that the company doesn\u2019t test their products on animals. It\u2019s a widely known fact that the makeup and beauty industry has historically used animals to test their products on, which is a form of animal cruelty. <\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3396 alignnone\" src=\"https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/cruelty-free-beauty.png\" alt=\"What is cruelty-free beauty\" width=\"1481\" height=\"867\" srcset=\"https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/cruelty-free-beauty.png 1481w, https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/cruelty-free-beauty-300x176.png 300w, https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/cruelty-free-beauty-1024x599.png 1024w, https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/cruelty-free-beauty-768x450.png 768w\" sizes=\"auto, (max-width: 1481px) 100vw, 1481px\" \/><\/p>\n<h3><strong>How To Know a Brand is Cruelty-Free<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t be fooled by claims on a label that state that a product wasn\u2019t tested on animals. The U.S. Food and Drug Administration doesn\u2019t regulate \u201cnot tested on animals\u201d packaging labels, meaning that companies can put them on their packaging even if the ingredients have been tested on animals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is because it\u2019s \u201crequired by law,\u201d which means that a third party is required to test the products on animals. So when looking for beauty products, make sure it specifically states \u201ccruelty-free\u201d rather than just \u201cnot tested on animals.\u201d<\/span><\/p>\n<h2><strong>Vegan Beauty<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In simple terms, vegan means that a product does not contain any animal ingredients. Vegan products are said to be gentler and safer than regular products, leaving out not only animal by-products, but harmful chemicals, metals, and other adverse substances.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vegan products are great for those with sensitive skin and for those who suffer from certain diseases like celiac \u2014 as most vegan products don\u2019t contain gluten in their ingredients.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3398 alignnone\" src=\"https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/vegan-beauty.png\" alt=\"What is vegan beauty\" width=\"1481\" height=\"869\" srcset=\"https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/vegan-beauty.png 1481w, https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/vegan-beauty-300x176.png 300w, https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/vegan-beauty-1024x601.png 1024w, https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/vegan-beauty-768x451.png 768w\" sizes=\"auto, (max-width: 1481px) 100vw, 1481px\" \/><\/p>\n<h3><strong>How To Know a Brand is Vegan<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Products will state they are vegan when their ingredients are free of any kind of animal byproducts. A common misconception is that if a product is vegan, it automatically means it\u2019s cruelty-free as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, that is not the case as there are still companies that advertise vegan ingredients, but shockingly still test on animals. So keep that in mind when buying your products.<\/span><\/p>\n<h2><strong>10 Conscious Beauty Brands Making a Difference<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we\u2019ve clarified some ingredients and practices to look out for when shopping for conscious beauty products, we\u2019ve rounded up 10 conscious beauty brands that offer these principles and are officially a Certified B Corporation.<\/span><\/p>\n<p><a href=\"https:\/\/www.bcorporation.net\/en-us\/certification\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Certified B Corporations<\/span><\/a><span style=\"font-weight: 400;\"> are businesses that meet the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3399 alignnone\" src=\"https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/b-impact-score-key.png\" alt=\"B Impact Score Key\" width=\"1481\" height=\"938\" srcset=\"https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/b-impact-score-key.png 1481w, https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/b-impact-score-key-300x190.png 300w, https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/b-impact-score-key-1024x649.png 1024w, https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/b-impact-score-key-768x486.png 768w\" sizes=\"auto, (max-width: 1481px) 100vw, 1481px\" \/><\/p>\n<h3><strong>1. Natura<\/strong><\/h3>\n<p><b>Overall B Impact Score<\/b><span style=\"font-weight: 400;\">: 120.3<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.naturabrasil.com\/\">Natura<\/a> is a multinational Brazilian cosmetics company that\u2019s conscious about well-being and sustainable practices by cultivating relationships within their communities as well as nature.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their own plants are located in surrounding areas as well as their industrial complex which enables them to expand production and attract other companies interested in sustainable business development.\u00a0<\/span><\/p>\n<h3><strong>2. Zue Botanicals<\/strong><\/h3>\n<p><b>Overall B Impact Score<\/b><span style=\"font-weight: 400;\">: 109.8<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zue Botanicals is a clean beauty brand that offers products made with 100% botanical ingredients. They were the first wellness brand to embody the ancestral principles of nature and beauty that was developed by the Paez Tribes of South America.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their line is suitable for all skin types and is certified vegan and cruelty-free, non-GMO, free from 400+ harmful ingredients and foster environmentally and socially conscious techniques within their business practice.<\/span><\/p>\n<h3><strong>3. BA\u00dbBO<\/strong><\/h3>\n<p><b>Overall B Impact Score<\/b><span style=\"font-weight: 400;\">: 108.8<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/baubo.fr\/en\">BA\u00dbBO<\/a> is a French beauty line that is designed by and for women. They are deemed a feminist and eco-responsible company, with a concern for emancipation and comfort. Their products are made from natural and organic products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They also developed the first recycled glass jar, made from post-consumer materials, and delivers the beneficial virtues of plants while respecting the environment.<\/span><\/p>\n<h3><strong>4. ONEKA<\/strong><\/h3>\n<p><b>Overall B Impact Score<\/b><span style=\"font-weight: 400;\">: 99.6<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.onekaelements.com\/\">ONEKA<\/a> products contain plant extracts, some of which come from the company\u2019s family farm that is certified organic and cultivated without chemical pesticide or synthetic fertilizers. Their products are completely free of sulfates, parabens and synthetic ingredients, which makes them safe to use for the entire family.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ONEKA is also a leader in zero waste hair and body care products and is dedicated to making products that respect humans and the environment. As of 2018, by refilling and buying in bulk, ONEKA\u2019s customers were able to reduce plastic waste by 1,700 kilograms.<\/span><\/p>\n<h3><strong>5. Eluma Beauty, Inc.<\/strong><\/h3>\n<p><b>Overall B Impact Score<\/b><span style=\"font-weight: 400;\">: 93.1<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eluma Beauty, Inc. (and their cosmetics line, <a href=\"https:\/\/elatebeauty.com\/\">Elate Cosmetics<\/a>) is a vegan beauty line that is dedicated to sustainable practices with a mission to make cosmetics that are healthier for you and the planet. They also have a commitment to helping people create their own definition of beauty, regardless of gender identity, age, ethnicity or body type.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eluma commits up to 2% of sales to charitable causes each year through their Social and Environmental Impact program and are focused on improving the communities in which they live and work.<\/span><\/p>\n<h3><strong>6. Kester Black<\/strong><\/h3>\n<p><b>Overall B Impact Score<\/b><span style=\"font-weight: 400;\">: 90.6<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/kesterblack.com.au\/\" target=\"_blank\" rel=\"noopener\">Kester Black<\/a> is Australia\u2019s leading ethical beauty brand by being the driving force behind sustainability and social justices. They are certified carbon neutral, are vegan and cruelty-free, make sustainable products and donate 2% of all revenues to social causes.\u00a0<\/span><\/p>\n<h3><strong>7. Sienna Byron Bay\u00a0<\/strong><\/h3>\n<p><b>Overall B Impact Score<\/b><span style=\"font-weight: 400;\">: 85.5<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/us.sienna.co\/\">Sienna Byron Bay<\/a> is an Australian beauty company that makes luxe, non-toxic nail polish inspired by nature. They offer professional-quality nail polish with beautiful, long-lasting color all while remaining to have a low carbon footprint on the planted with their sustainable, vegan, cruelty-free, ethical, and inclusive practices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They continue to push and inspire sustainable approaches to the beauty industry. In fact, they were the first Australian nail polish to become glitter and Benzophenone-1 free!<\/span><\/p>\n<h3><strong>8. Abhati<\/strong><\/h3>\n<p><b>Overall B Impact Score<\/b><span style=\"font-weight: 400;\">: 84.3<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/abhatisuisse.com\/\">Abhati<\/a> is a Swiss company created by a group of highly motivated skincare professionals across the globe. The company strives for purity, authenticity and integrity in both their products and how they do business. Social responsibility is central to Abhati\u2019s mission and purpose. They are passionate about empowering girls to be the future agents of change and seek to create honest relationships with their employees, farmers and customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a holistic brand, Abhati recognizes sustainability as both an environmental and social obligation. They aim to make products that are good for the environment, good for its customers and also good for those in need. Purchases of their products support this cause and promote education and health in India and beyond!<\/span><\/p>\n<h3><strong>9. Arbonne<\/strong><\/h3>\n<p><b>Overall B Impact Score<\/b><span style=\"font-weight: 400;\">: 83.8<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.arbonne.com\/us\/en\/shop-all\/skincare\/c\/skincare\" target=\"_blank\" rel=\"noopener\">Arbonne International, LLC<\/a>. is a personal care, beauty and wellness product line that is crafted with premium plant-based ingredients. They offer these products through an extensive network of Arbonne Individual Consultants so these individuals can create their own business opportunity rather than selling their products through big corporations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Arbonne\u2019s healthy living product philosophy and entrepreneurial business opportunity helps individuals and communities flourish. Their core values are empowerment, transparency, and sustainability, all with the idea that everyone can flourish by being good to themselves, their communities and the planet.<\/span><\/p>\n<h3><strong>10. The Body Shop<\/strong><\/h3>\n<p><b>Overall B Impact Score<\/b><span style=\"font-weight: 400;\">: 82.6<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to ethical beauty, <a href=\"https:\/\/www.thebodyshop.com\/\">The Body Shop<\/a> has been a leader and change maker within the industry. They have a strong commitment to support a multitude of social and environmental movements and use their presence to raise awareness and advocate for change on issues like human trafficking, domestic violence, climate change, deforestation, whaling and animal testing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, The Body Shop was at the forefront of the fair trade movement in the beauty industry and continues to work with suppliers across the world to source natural, high-quality ingredients and packaging through its Community Trade program.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3403 alignnone\" src=\"https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/conscious-beauty-101.png\" alt=\"conscious beauty infographic\" width=\"1480\" height=\"12130\" srcset=\"https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/conscious-beauty-101.png 1480w, https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/conscious-beauty-101-125x1024.png 125w, https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/conscious-beauty-101-768x6294.png 768w, https:\/\/www.fragrancex.com\/blog\/wp-content\/uploads\/2020\/10\/conscious-beauty-101-250x2048.png 250w\" sizes=\"auto, (max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Real beauty is not shallow and far from cruel. That\u2019s why becoming an ethical consumer and buying from conscious beauty brands is so important. Whether you are buying cosmetics, skincare or <\/span><a href=\"https:\/\/www.fragrancex.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">fragrances<\/span><\/a><span style=\"font-weight: 400;\">, do your part and help the planet by investing in a brand that\u2019s trying to leave a positive mark on the world.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to beauty, we don\u2019t just buy skincare and makeup anymore. We buy into how a brand makes us feel and how it transforms us to become the best version of ourselves. However, real beauty isn\u2019t just about physical appearances \u2014 real beauty is about who you are on the inside, including your [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":3389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[290],"class_list":["post-3388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fun-and-beauty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conscious Beauty Brands Leading The Way<\/title>\n<meta name=\"description\" content=\"Become an ethical consumer by incorporating conscious beauty in your everyday routine\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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