{"id":8040,"date":"2023-01-03T18:37:30","date_gmt":"2023-01-03T23:37:30","guid":{"rendered":"https:\/\/www.fragrancex.com\/blog\/?p=8040"},"modified":"2026-03-20T11:42:08","modified_gmt":"2026-03-20T15:42:08","slug":"perfumes-tiktok-2023","status":"publish","type":"post","link":"https:\/\/www.fragrancex.com\/blog\/perfumes-tiktok-2023\/","title":{"rendered":"The Hottest Perfumes on TikTok in 2026"},"content":{"rendered":"

#PerfumeTikTok<\/a> has over 1.9 billion views, and #PerfumeTok has over 508 million. What makes a perfume hot on TikTok? Fragrance isn\u2019t something you can demonstrate on camera the way you can with skincare and makeup, which is why fragrance-loving influencers sharing their favorites on #PerfumeTikTok is a great way to discover designer, celebrity, classic, and niche perfumes.<\/p>\n

Seven years after it first hit the shelves, Maison Francis Kurkdjian Rouge 540<\/a> is #PerfumeTikTok\u2019s most significant success, with 110 million views. It\u2019s the ultimate compliment-getter and smells equally fantastic on women and men. This luxe, sweet, and slightly spiced perfume\u2019s opening is delicious, with a shot of blood orange and jasmine that quickly settles into amber and spiced golden saffron in the heart notes leaving a glowing aura on the skin. Wearing Rouge 540 is a fantastic way to enter a room without knocking everyone else over; instead, they ask, \u201cwhat is that perfume?\u201d<\/p>\n

Eilish<\/a> from Billie Eilish<\/a>\u00a0just launched, has 835,000 views, and is climbing the #perfumetiktok charts as fast as her new album \u201cWhen We Fall Asleep, where do We Go?<\/em> It has quickly become #Perfumetiktok new favorite vanilla.\u201d Billie Eilish has had a lifelong obsession with fragrance and wanted Eilish to smell like “caramel, melted, like burnt sugar.” All there and more, topped by fruity berries, a m\u00e9lange of golden spices, and rich amber musk at the base.<\/p>\n

Ariane Grande Cloud<\/a> has exceeded 58 million views. Some celebrity fragrances smell alike, but not Ariane Grande Cloud, which Influencers are touting as the “ultimate vanilla perfume.” Cloud is powdery and plush and blends playful florals and fruits with warm cashmere and musk. Delicious vanilla, orchid, softwoods, and yummy praline send you to Cloud 9.<\/p>\n

YSL Black Opium<\/a> may be around for a while, but its popularity continues to spike thanks to #PerfumeTikTok.The blend of orange blossom, dark chocolate, and delicious vanilla bean drive guys crazy. Coffee notes create energy that few fragrances can match.<\/p>\n

#PerfumeTikTok is bringing classic glamour back as young influencers discover and praise Givenchy L\u2019Interdit<\/a> (L\u2019Interdit is French for \u201cThe Forbidden\u201d). It\u2019s the perfect contrast to laundry-fresh scents. With a well-blended floral bouquet of ylang-ylang, rose, jasmine, violet, and iris, it starts innocent, but the patchouli and deep woods make it a great fragrance after dark.<\/p>\n

Parfums de Marly Delina<\/a> may be relatively new on the market, but it already has a cult following on #Perfumetiktok. Reviewers say it\u2019s swoon-worthy. It’s a ultra-feminine rose perfume- sweet, and fruity with hints of vanilla and peony housed in a pink bottle that glows.<\/p>\n","protected":false},"excerpt":{"rendered":"

#PerfumeTikTok has over 1.9 billion views, and #PerfumeTok has over 508 million. What makes a perfume hot on TikTok? Fragrance isn\u2019t something you can demonstrate on camera the way you can with skincare and makeup, which is why fragrance-loving influencers sharing their favorites on #PerfumeTikTok is a great way to discover designer, celebrity, classic, and […]<\/p>\n","protected":false},"author":20,"featured_media":8041,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[267],"tags":[273,271,272],"coauthors":[290],"class_list":["post-8040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-273","tag-celebrities","tag-perfumes"],"acf":[],"yoast_head":"\nThe Hottest Perfumes on TikTok in 2026<\/title>\n<meta name=\"description\" content=\"#PerfumeTikTok has over 1.9 billion views, and #PerfumeTok has over 508 million. 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