History and background of Giorgio Armani. Born in Piacenza, Italy in 1934, Giorgio Armani is one of the most celebrated and influential designers Italy has ever produced. But it was only by chance that he broke into the fashion industry in the Sixties, after brief forays into medicine (having studied at Milan University) and photography.
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The Star-Studded History of Armani
Giorgio Armani is an Italian designer whose products are prized by some of Hollywood's biggest stars. Shortly after launching his label in 1970, his beautiful tailoring began appearing in films and on the red carpet. His menswear line drew widespread interest and admiration when actor Richard Gere wore his designs on the big screen. He launched his line of women's fashions shortly after to great praise from the editor-in-chief of Vogue magazine. When Armani opened a store on Rodeo Drive in the 1980s, he became a favorite among actresses like Michelle Pfieffer, Jodie Foster, and Julia Roberts as well as celebrities like Olympic swimmer Charlene Wittstock, now Princess Charlene of Monaco, and musician Lady Gaga.
The Armani brand teamed up with L'Oreal in 1982 to launch Armani colognes and perfumes. Acqua di Gio is one of the brand's most popular colognes, inspired by Mediterranean breezes and flowers. Actress Cate Blanchett is a fan of Armani perfume: She promotes Si, a perfume created in cooperation with perfumers Christine Nagel and Julie Masse. This flowery perfume has a lot of personality with hints of spice. The top notes include blackberry and cedar, while the heart notes feature freesia, cassis, and may rose. Underlying all of this is a base of musky wood, vanilla, and patchouli. No matter which scent you choose, when you make an Armani perfume or cologne your signature fragrance, you share the same taste as some of the most glamorous stars in Hollywood.
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