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Tova Perfume

By Tova Beverly Hills for Women
1 sizes available
Tova Perfume by Tova Beverly Hills Perfume 3.3 Oz Eau De Parfum Spray (Original Black Packaging)
Tova Perfume by Tova Beverly Hills Perfume 3.3 Oz Eau De Parfum Spray (Original Black Packaging) Double Tap to Zoom
Item #518221
3.3 Oz - Eau De Parfum Spray (Original Black Packaging)

Item #518221

$149.99

In Stock

Free Delivery Monday, June 8.

 
$149.99 Price with Coupon
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Free Delivery Monday, June 8.

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5 Star Customer Ratings
Over 20 million satisfied customers.

About Tova

Tova by Tova Beverly Hills is a classic feminine scent launched in 1982. It is a women's perfume described as floral, elegant and musky. The primary notes in the profile include lavender, bergamot and musk.

Fragrance Family:

Floral

Scent Type:

Musky, powdery, aromatic

Notes:

Tova perfume has a light citrusy opening from bergamot. The heart blossoms with lavender and jasmine, providing an elegant lightness to the fragrance. Finally, the base evolves on the skin with musk and sandalwood, providing a rich, warm, comforting touch to the profile.

Suggested Use

For long-lasting fragrance that you can carry throughout the day and to minimize the need for reapplying, focus on your pulse points behind your ears, at the base of your neck and on your wrists as well as warmer areas of the body, such as behind the knees and inside the elbow. These are the best places to apply your fragrance since the scent intensifies by the warmth of your body.

Watch Our Review
Read the Transcript
Hey everyone, it's Sarah. And today I'll be reviewing Tova Signature Perfume. This is a classic, clean floral scent, and I love how refreshing it smells. It's filled with absolute jasmine, lavender province, musk, East Indian sandalwood, and Calabrian bergamot. I think this makes a great signature scent because while it's fresh, it's also very sensual, allowing you to wear it anywhere, at any time of the day. All right everyone, that's all for today. Remember, if you want to see more reviews of your favorite products, subscribe to our YouTube channel. And be sure to check us out on Instagram, Facebook, and Twitter.
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FAQ for Tova

What does Tova Beverly Hills Tova smell like?

Tova perfume is a sundrenched escape to California and the streets of Beverly Hills. The sparkling citrus, lavender blossoms and warm touches of sandalwood all combine to create a luxurious profile that boosts the confidence and lifts the spirit of its wearer.

What kind of scent is Tova perfume?

Tova by Tova Beverly Hills is the brand's signature floral scent. It is a women's Eau de Parfum fragrance with a bold, long-lasting profile.

What are the notes in Tova Beverly Hills Tova?

  • Top Notes: bergamot
  • Heart Notes: lavender, jasmine
  • Base Notes: musk, sandalwood

What season is Tova best for?

Tova perfume is best for spring and summer because of its use of floral and citrus scents.

Is Tova perfume suitable for all occasions?

Tova perfume by Tova Beverly Hills is suitable for most occasions because it is light and airy. The profile is not overpowering, meaning day and evening wear is possible, even in close quarters like boardrooms or intimate dinners.

Can it be worn by both men and women?

The floral scent family is traditionally considered feminine, but that is changing. Many modern men like to wear lighter fragrances. Tova is especially versatile because of the musk and sandalwood base notes. The notes are warmer and earthier, two qualifications for typically masculine scents. Still, whether Tova is right for you is a personal preference.

Where do you apply Tova?

The pulse points are the best places to apply perfumes because the warmth helps distribute the scent. That said, if you want a lighter profile, consider applying the scent to lower areas of the body, like behind the knees or at the ankles.

How long does it last?

As an EDP fragrance, Tova perfume should last 4-6 hours. The wear time depends on body chemistry, application methods and your environment.

Where is the best place to buy Tova?

Tova perfume by Tova Beverly Hills can be purchased at major department stores, but FragranceX is a solid option for buying perfumes and colognes online. FragranceX sells authentic, quality fragrances at discount prices, allowing you to save up to 80% off.

About the Product
Attribute Name Attribute Value
Brand Tova Beverly Hills
Fragrance Family Bergamot
Fragrance Name Tova
Fragrance Classification Perfume, Gift Set
Volume Available in 8 ml and 100 ml
Top Notes Bergamot, Aldehydes
Heart Notes Jasmine, Lavender
Base Notes Sandalwood, Musk
Gender Women
Year Of Launch 1982
Customer Reviews
4.0
93 Reviews
Write a Review
5 stars
60
4 stars
8
3 stars
5
2 stars
3
1 stars
17
Most Liked Positive Review
5

I Get a lot of compliments!!!

I've known Tova from my cousin back in 1995 but never told me where and what store she got it, just giving me a hint "in Beverly Hills". Believe it or not, since I was living in LA that time, I decided to stroll along Beverly Hills' Rodeo Drive the whole day until I found your store and lo and
... Read Complete Review
behold, you've got Tova. From that moment I started wearing it and draw a lot of compliments from people and from work, even my boys (got 2 teen-age sons) love the smell. I would love to recommend it to my friends but no... because I wanted to be unique, sorry! To be honest with you, I love the original one, please go back to that scent, trust me, it's captivating, PLEASE!!! Although the scent is there but it's like something is missing to the new fragrance.
vs.
Most Liked Negative Review
2

Disappointed

Years ago my sister got me started on Tova Signature. I loved it. It was such a clean, fresh smell. I got rave reviews at the doctor's office and anywhere I went they would ask what I was wearing. The new signature is not the same smell. It is more earthy than fresh. I am so disappointed
...
that you changed the scent and I feel I wasted my money on the product. My son bought me a bottle for my birthday and it does not smell like the original.
Read Complete Review
93 Reviews
1

Unfortunate experience

This arrived and was the color of urine. I have used this for over 20 years and always crystal clear. Was told this may happen due to being in a closed box but returned it because the odor was offensive and didn't want to waste my money

Bottom Line

No, I would not recommend to a friend.

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Date 9/9/2025
By Terrye
From Germantown, MD
5

i would buy it again

every day

Bottom Line

Yes, I would recommend to a friend.

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Date 5/1/2025
By d.s
From israel
1

Tova by TOVA

I was sooo excited to find this fragrance and was so disappointed that it had a very strong alcohol scent and hardly any fragrance - possibly implying an old fragrance. I had to return it.

Bottom Line

No, I would not recommend to a friend.

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Date 3/18/2025
By Lisa
From Montclair, NJ
1

Nothing like the original Tova

I've been using Tova since the 90s (has a white box) until it was discontinued in their stores. This smells nothing like the original; its tolerable for scent but more alcohol w/ a floral scent but doesn't last long.

Bottom Line

No, I would not recommend to a friend.

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Date 10/30/2024
By Jen
From Philippines
1

This is NOT the original Tova. Doesn't smell or look like it

This is not the original TOVA. Very disappointing.

Bottom Line

No, I would not recommend to a friend.

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Date 9/25/2024
By Tova fan
From Los Angeles
5

I Love This!

The scent is fresh and powdery. I loved this since my younger years although the new one doesn't hold that long. I wish they can improve it.

Bottom Line

Yes, I would recommend to a friend.

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Date 2/19/2024
By Sam
From Paranaque, Philippines
5

I am so happy to find this product on your site!

I use it everyday, any time of the day.

Bottom Line

Yes, I would recommend to a friend.

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Date 1/23/2024
By Carole
From Claremont
1

DO NOT PURCHASE!

I had been turned on to this product in the late 80's. Would get compliments on it. First of all it's overpriced. I never got my discount after signing up for messages and it wound up costing 30 bucks more. Sadly the scent has changed and it's awful. If you want to know what the scent is reminiscent of? Walk into any funeral home. It's gross and no longer want the product. I will be returning it asap.

Bottom Line

No, I would not recommend to a friend.

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Date 8/5/2023
By Lis
From NY
3

Not sure I would recommend this to a frienc.

I am so disappointed that they changed the ingredients, rather removed a few that were pertinent to the lovely fragrance. The last few bottles I purchased were not the same - I have to reapply it later in the day now. I'm guessing the reason they removed several of the ingredients was to keep the cost down. Well, for those of us that use Tova Signature, we would all be willing to pay a bit more for the product. Sadly, many have quit buying it.

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Date 3/29/2023
By Kate
From Ann Arbor Michigan
4

Oldie but goodie

This is the longest lasting scent I own. Back in the & 80's it was my signature scent. Now it's been changed but this one is acceptable . Others prior were god awful.

Bottom Line

Yes, I would recommend to a friend.

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Date 3/20/2023
By Kimba
From Woodstock NY
5

Why change a good thing, the original scent was the best! M!

All together Great smell perfect for any occasion best I have ever used!

Bottom Line

Yes, I would recommend to a friend.

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Date 6/15/2021
By Funny face
From Branchdale Pa
5

Waiting for ORIGINAL

I love the first, original scent. The other scents that followed don't have the quality and the pull of the original Tova. I returned them.

Bottom Line

Yes, I would recommend to a friend.

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Date 6/10/2019
By Anne
From Las Vegas
5

When will Tova be back in stock? love the orginial smell, !

Please let us know when it will be back, We miss the orginial smell of Tova so much!!! Would pay a higher price for the original.

Bottom Line

Yes, I would recommend to a friend.

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Date 1/9/2019
By red
From Florence, Alabama
5

i would but this again and again

i just like tova that is all i have to say

Bottom Line

Yes, I would recommend to a friend.

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Date 6/12/2018
By avapudblue
From phila,pa
5

I would buy this product again

I use it everyday.

Bottom Line

Yes, I would recommend to a friend.

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Date 6/3/2018
By n/a
From northeast
5

I receive so many compliments!

TOVA perfected her fragrances. I have received many compliments on Body, Mind and Spirit. The Signature TOVA perfume is a big favorite. It is expensive, but I like fragrancex.com !!!

Bottom Line

Yes, I would recommend to a friend.

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Date 12/12/2017
By tightsqueeze
From Texas
5

I love Tova, the smell stays on you through out the day.

the smell is soft and it last all day.

Bottom Line

Yes, I would recommend to a friend.

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Date 6/25/2017
By ayanama02
From Porterville, California
5

This scent was really amazing .... luv this product so much.

This is so cool... highly recommend

Bottom Line

Yes, I would recommend to a friend.

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Date 4/10/2017
By Jlai
From Tokyo
5

TOVA perfume

Use IT every day. The smell of ME. Nothing compare to this.

Bottom Line

Yes, I would recommend to a friend.

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Date 2/7/2017
By Honey
From Norway
1

Disappointed

I used this perfume many years ago and everyone loved it. I got compliments almost every day. This must be a newer version. There was absolutely no smell after 10 minutes. I would have returned it but had already thrown away the packaging.

Bottom Line

No, I would not recommend to a friend.

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Date 1/17/2017
By Baby Jo
From Lousville, KY
5

to expense to purchase

It was my signature fragance to expensive now

Bottom Line

Yes, I would recommend to a friend.

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Date 1/15/2017
By Ctrywmn
From Kern County, Calirornia
5

" Great I found my favorite perfume"

I just spray a little bit on my neck and I feel clean all day.

Bottom Line

Yes, I would recommend to a friend.

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Date 11/2/2016
By Lilly
From Sta Clarita, CA.
4

Great buy at a great price!!!!

Fragrance is soft and sensuous, lasts a long time.

Bottom Line

Yes, I would recommend to a friend.

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Date 10/11/2016
By Marcy
From Pulaski, Va
5

Perfume

Excellent product and service

Bottom Line

Yes, I would recommend to a friend.

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Date 10/2/2016
By Lin
From Sheffield
5

Original Tova for woman

I have been buying this perfume for my wife since I was introduced to it at a wedding by the bride in 1992. I went to the salon in Beverly Hills and after a few times, I even tried the men's version. It is a daytime scent, meaning it smells so fresh and so excillerating clean, that it has been my favorite (and my wife) for all this time. When the salon closed, it was hard to find, but now this retailer seems to have an abundant supply.

Bottom Line

Yes, I would recommend to a friend.

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Date 7/19/2016
By Marshall the retired wood floor man
From Palm Desert, CA
4

best Fragrance I've ever used

I use this perfume everyday... great for the day and the evening.

Bottom Line

Yes, I would recommend to a friend.

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Date 7/11/2016
By Dixie
From New Jersey
4

This tova was much better. You give excellent service.

I am very satisfied. Thank you for your excellent commitment to making me happy. I love it!!!

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Date 6/4/2016
By Cita
From Downey. Ca
5

Great!

This is the Tova fragrance I knew from before Thanks!

Bottom Line

Yes, I would recommend to a friend.

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Date 5/22/2016
By none
From california
1

I would like to return this TOVA horrible scent

I am going to return this horrible item.

Bottom Line

No, I would not recommend to a friend.

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Date 1/26/2016
By Vanjie
From Los Angeles, CA
5

Awesome

Daily

Bottom Line

Yes, I would recommend to a friend.

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Date 1/18/2016
By Lee
From Mechanicsburg, PA
5

Best online shopping ever!!

Tova can be used in combination with other body creams

Bottom Line

Yes, I would recommend to a friend.

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Date 12/8/2015
By Dar
From SA Tx,
5

my favourite perfume

always on me :)

Bottom Line

Yes, I would recommend to a friend.

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Date 12/6/2015
By shawa
From israel
3

I want the original scent

I've been using Tova for more than 20 years, I love the original scent, we have no choice now. If you care for your customers as I've read in the reviews, why don't you bring back to the original, my 2 boys who used to be toddlers then now in their early 20's remember the scent and could tell the difference. Please? Like I'm buying only because I ha no choice!

Bottom Line

Yes, I would recommend to a friend.

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Date 11/26/2015
By Nona
From Chino, CA
5

tova,tova,tova

tova....she loves it...need i say more

Bottom Line

No, I would not recommend to a friend.

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Date 11/3/2015
By wild
From chester county, penna
5

Tova Perfume

I use it daily & parties

Bottom Line

Yes, I would recommend to a friend.

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Date 11/2/2015
By Bebs
From Panorama Ca
5

My Search has ended!

After looking for this product for over 6 yrs , I finally found it on this site, and ordered it immediately, it arrived super fast all the way to the highlands, was packaged well, as soon as i sprayed it, all the memories from when i last had it came flooding back.. Thank you so much .

Bottom Line

Yes, I would recommend to a friend.

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Date 11/2/2015
By Violenthippi
From Loch Ness, Scotland
4

It's still good

I order Tova about year and a half ago the stuff was very, very good it smell so goooooood and lasted a long time really after you wash clothes you can still smell some of the scent loved it. But this one is good and smell good but don't last as long but good product.

Bottom Line

Yes, I would recommend to a friend.

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Date 11/2/2015
By Doll
From Columbia,Mo.
5

Amazing fragrance and value

Have been using Tova as my go to fragrance for 30plus years....has hints of jasmine,bergamot,lavender and sandalwood. This seems to be the original formula,somewhere along the way Tova changed the formula and it is not quite the same....LOVE IT

Bottom Line

Yes, I would recommend to a friend.

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Date 10/26/2015
By Chloe
From Oxford,ct
5

Great price

Have been using Tova for over 20 years but she has changed her formula...this seems to be closer to the original formula which lasts longer

Bottom Line

Yes, I would recommend to a friend.

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Date 10/21/2015
By Wanda
From Oxford,CT.
1

Not Even Close

I was looking for something that was at least close to the original Tova and unfortunately, this isn't even close. :(

Bottom Line

No, I would not recommend to a friend.

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Date 10/14/2015
By Dissatisfied
From New Jersey
5

I love the scent. One of my favorite perfumes.

I use this with many other fragrances I have and I get the most compliments on this one.

Bottom Line

Yes, I would recommend to a friend.

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Date 10/10/2015
By Badpuppy
From Covington,la
4

exquisite

best gift for your girlfriend

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Date 8/10/2015
By Ben
From Toronto
1

TOVA HAS CHANGED!

I looked for Tova for years but when I found it not so happy. I have seen many many reviews commenting on the change in Tova. Please bring back the origanal product. I will no longer purchase any perfume unless there is a sample. I can see spending $2-$3 to find out if you even like the product. At first I thought maybe it was me. Perfume can and does smell different on different people but after reading the dozens of negative comments I believe it is not me it is Tova's horriable desicion to change.

Bottom Line

No, I would not recommend to a friend.

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Date 7/1/2015
By MAGGIEB
From ST LOUIS, MO
1

This does not smell like the tova that someone had on

Don't buy, yes I read a ton of reviews, but someone had it on, and told me exactly what to buy. But I did not listen to those reviews and what a waste of money. Not only does the product not smell good but I could spray the entire product on myself and it would dispate in about 2 minutes, no wonder the inventor could constantly spray herself. I would recommend this to an enemy though, but not a friend.

Bottom Line

No, I would not recommend to a friend.

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Date 6/23/2015
By Cypress
From NC
2

Disappointed

Years ago my sister got me started on Tova Signature. I loved it. It was such a clean, fresh smell. I got rave reviews at the doctor's office and anywhere I went they would ask what I was wearing. The new signature is not the same smell. It is more earthy than fresh. I am so disappointed that you changed the scent and I feel I wasted my money on the product. My son bought me a bottle for my birthday and it does not smell like the original.

Bottom Line

No, I would not recommend to a friend.

Was this review helpful to you?

Date 6/11/2015
By Barb
From Illinois
5

Love Tova

I spray this on my arms and neck in the morning and it still lingers when I get home from work. Everytime someone hugs me they tell me how good I smell. It's a warm, soft, fragrant scent, not strong or overpowering. I work in a nursing home so can't wear scents that POW! This scent is wonderful.

Bottom Line

Yes, I would recommend to a friend.

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Date 4/13/2015
By DutchLady
From Juneau, Alaska
5

Love it

lOVE IT-DAILY

Bottom Line

Yes, I would recommend to a friend.

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Date 1/26/2015
By Jane
From Bastrop TX
5

Great price & service!

This was a Christmas gift for my daughter. When she requested Tova for Christmas, I checked on line & found your website. I was more than pleased with the price & service & she loves the product. Thanks a million!!!

Bottom Line

Yes, I would recommend to a friend.

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Date 12/26/2014
By Anny
From New Jersey
5

Great Light Fragrance

Perfect for daytime wear. Not overpowering. Receive compliments when I wear this.

Bottom Line

Yes, I would recommend to a friend.

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Date 11/12/2014
By salad girl
From Honolulu, HI
5

So glad you're back!

I've read some other reviews which say that Tova is "not the same" as it used to be. I still have some powder and it's pretty much the same scent. Some say it doesn't hold. For me is does. Everyone is different, I know, but I'm grateful this scent is back. Hope it stays!

Bottom Line

Yes, I would recommend to a friend.

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Date 7/27/2014
By judi
From Westborough, MA