15 Cosmetic Marketing Tips From Iconic Beauty Brands

image of 15 Cosmetic Marketing Tips From Iconic Beauty Brands

It’s no secret that the beauty industry is a force to be reckoned with. The global beauty industry recently became a $532 billion business, well on track to exceed $800 billion by 2025. With the rise of influencer-owned brands, video tutorials and brand trips, the beauty business is constantly finding new, creative ways to market […]

Read More

12 Spring Fragrances to Reinvigorate Your Life

image of 12 Spring Fragrances to Reinvigorate Your Life

As the season descends into spring, a new life starts to take over. With fresh flowers and rain consuming the air, it’s time for us to begin our annual cycle of rebirth and renewal. Check out our recommendations for the best spring fragrances to help you prepare for the first warm days of the year! […]

Read More

How to Use Aromatherapy During Pregnancy

image of How to Use Aromatherapy During Pregnancy

Since as early as 3500 B.C., people have used aromatherapy for medicine, cosmetics, healing and religious ceremonies. Flash forward to today, there are hundreds of uses for aromatherapy, with some natural mamas even opting to use it for its traditionally medicinal roots during pregnancy. From swollen feet to stretch marks, abdominal discomfort to sleep loss, […]

Read More

15 Sustainable Beauty Swaps for Every Need

image of 15 Sustainable Beauty Swaps for Every Need

Green living is slowly becoming the norm — and for good reason. With pollution reaching an all-time high on a macro level, it’s essential to look at our daily lives on a micro level. Our beauty routines are an ideal place to start this change. Cosmetics are harming all aspects of the environment due to […]

Read More

30 Celebrity Beauty Secrets to Learn From

image of 30 Celebrity Beauty Secrets to Learn From

Celebrities influence many aspects of our culture. From the latest trends to finding hot restaurants in big cities, there’s a reason celebrities are considered the first “influencers,” even since before social media took off in the early 2000s. Since the inception of celebrity culture, celebrities have had a heavy hand in guiding our decisions, whether […]

Read More

25 Best Summer Perfumes of 2020

image of 25 Best Summer Perfumes of 2020

From the beach to the pool, from barbecues to firework shows, summer is one of the most exciting times of year. The cold and gloom of winter is long gone, and there’s no end to the possibilities that the summertime holds. This season is one of the most exciting times of year for many reasons, […]

Read More

50 Best Floral Perfumes for 2020

image of 50 Best Floral Perfumes for 2020

While there are many different scent families, notes and scents of perfumes, the most common, and most popular scent is floral. Consisting of notes of rose, jasmine, gardenia and other fragrant blossoms, these perfumes are feminine, classy and romantic. Though these perfumes hold the spirit of springtime in every spritz, they can be worn year-round […]

Read More

What Is Aftershave and Why Do You Need It?

image of What Is Aftershave and Why Do You Need It?

Aftershave is a mixture one applies to their face after shaving to soothe the skin. Traditionally it was an alcohol-based liquid, however, these days one can find aftershave in gel and lotion form as well. None of these bases are an all-around “best” choice, in fact, it’s important to use the type that is best […]

Read More

22 Fragrant Plants To Freshen Up Your Home

image of 22 Fragrant Plants To Freshen Up Your Home

When it comes to keeping a home smelling crisp, few things compare to fragrant plants. Sure, there are artificial sprays and diffusers on the market, but they lack the fresh, year-round spring sensation of live greenery. And, best of all, you don’t need to live in a tropical environment to enjoy the fruits of their […]

Read More

24 Genius Ways to Make Your House Smell Good

image of 24 Genius Ways to Make Your House Smell Good

Life happens. You cook, maybe you have pets — but everyone wants a clean house and fresh house. Knowing how to make your space have a welcoming fragrance is an essential part of home and apartment ownership. Not only is it pleasant to come back to a fresh space, but your guests will thank you […]

Read More
Follow us @Fragancex