History and background of Diesel. The brand Diesel was born more than 20 years ago and is today an innovative international design company, manufacturing jeans and casual clothing as well as accessories such as perfume and cologne. It is present in over 80 countries with 10,000 points of sale and almost 50 company-owned stores.
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At FragranceX, we have the best prices on Diesel fragrances as well as other designer and luxury perfume brands. We carry only 100% authentic products from the most sought-after perfumers on the market, and when you buy Diesel perfume here, we guarantee your satisfaction.

The Diesel brand was created by Renzo Rosso in 1978. He grew up in the Italian countryside, and his journey from a farm in Brugine to the headquarters of an international fashion company is a rags-to-riches story. When Rosso was young, he became obsessed with American culture, which led to his interest in making denim jeans. His talent at making and selling jeans allowed him to buy out his business partner, Adriano Goldschmeid, and from here, he decided to take a leap of faith that would set the company's fortunes soaring, designing the first pair of distressed jeans.

Today, distressed jeans are one of the most popular trends in fashion, and Diesel's popularity has taken off. Diesel was able to open their first flagship store in 1996 on Lexington Avenue in New York City, and the brand expanded to include products like bags, accessories, eyewear, lingerie, perfume, and cologne. Their first fragrance was a unisex scent named Diesel and was launched in 1996. Diesel cologne is floral, woodsy, and vibrant, and this classic scent was only the beginning for the company's fragrance efforts. Today, popular Diesel perfume varieties include Loverdose Red Kiss, Diesel Zero Plus, Fuel for Life, and Diesel Green. Only the Brave is one of the most popular scents in the Diesel men's cologne line. This scent went on the market in 2009 and is grounded in leather accord, which is layered with woody and oriental notes. This versatile scent is great for casual wear. Other colognes in this line include Only the Brave Wild and Only the Brave Tattoo. Diesel has always been at the cutting edge of the fashion industry, and Diesel cologne is no different.

If you want to save big on Diesel fragrances, then you've come to the right place. Sign up for coupon codes to apply to your order, and explore our customer loyalty program to earn points that can increase your discounts on future purchases. Find your next signature scent with FragranceX!