Shiseido was founded in 1872, four years after the Meiji Restoration. Arinobu Fukuhara, former head
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pharmacist to the Japanese navy, opened Japan's first private western style pharmacy on the Ginza, the cultural and fashion hub of Japan. Concerned with the poor quality of pharmaceuticals sold to the public, Arinobu opened the Shiseido Pharmacy to introduce western-style pharmaceuticals when herbal medicine was still mainstream. This avant-garde pharmacy, which was largely research and development oriented, grew to become one of Japan's oldest surviving companies.
The foundation of Shiseido laid over a century ago, its pioneering spirit that combines eastern aesthetics with western science and business technology, continues to live on today to serve as the underlying philosophy of Shiseido's corporate activities
Shiseido began forming its "chainstore" network in 1923. Storeowners were provided special training to assure that consumers across the nation could enjoy products and service of consistent high standards. The network has grown to approximately 25,000 outlets today.
On June 14th, Shiseido, formerly a limited partnership, became a joint stock company under Arinobu Fukuhara's third son, Shinzo's leadership.
Shiseido's first president, Shinzo Fukuhara graduated from Columbia University's Faculty of Medicine. During his stay in the United States, from 1908, he worked at a suburban New York drugstore and later a cosmetics factory of an American pharmaceutical manufacturer. Under his leadership, the groundwork for a distinctive Shiseido approach to business and creation was formed.
The Camellia Club, a service for loyal Shiseido customers, was founded in 1937. Coinciding with formation of the club, Shiseido issued a fashion periodical, HANATSUBAKI (Camellia). The magazine takes its roots from Japan's first cultural magazines by a cosmetics company, which were issued by Shiseido from 1924 for distribution to customers through the nationwide network of chainstores. Renamed SHISEIDO GRAPH in 1933, it became HANATSUBAKI in 1937.
HANATSUBAKI magazine offered articles on domestic and overseas fashion, travel, and the arts. Essays and commentaries by leading literary figures of the time were also featured in this magazine, which is still issued on a monthly basis by Shiseido today.
Currently, the Japanese Camellia Club has grown to boast a membership of approximately 9 million members.
In 1957, Shiseido launched sales in Taiwan with exports to Singapore and Hong Kong following closely after. In 1962, Shiseido expanded to Hawaii and in 1965, it established Shiseido Cosmetics America to commence sales in the mainland. European sales began with Italy in 1968 and officially in Oceania with New Zealand in 1971.
To support its expanding global distribution network, in 1980, Shiseido appointed French artist Serge Lutens as its international image creator.
Shiseido's history of advertising and image creation has always been one of evolution and renewal. When Shiseido sought new global imagery for its international marketing it turned in an entirely avant-garde direction, that of a collaboration with Serge Lutens who had established a reputation as a hair and makeup artist for Vogue.
Shiseido was founded in 1872, four years after the Meiji Restoration. Arinobu Fukuhara, former head pharmacist to the Japanese navy, opened Japan's first private western style pharmacy on the Ginza, the cultural and fashion hub of Japan. Concerned with the poor quality of pharmaceuticals sold to the public, Arinobu opened the Shiseido Pharmacy to introduce western-style pharmaceuticals when herbal medicine was still mainstream. This avant-garde
...
Read More
pharmacy, which was largely research and development oriented, grew to become one of Japan's oldest surviving companies.
The foundation of Shiseido laid over a century ago, its pioneering spirit that combines eastern aesthetics with western science and business technology, continues to live on today to serve as the underlying philosophy of Shiseido's corporate activities
Shiseido began forming its "chainstore" network in 1923. Storeowners were provided special training to assure that consumers across the nation could enjoy products and service of consistent high standards. The network has grown to approximately 25,000 outlets today.
On June 14th, Shiseido, formerly a limited partnership, became a joint stock company under Arinobu Fukuhara's third son, Shinzo's leadership.
Shiseido's first president, Shinzo Fukuhara graduated from Columbia University's Faculty of Medicine. During his stay in the United States, from 1908, he worked at a suburban New York drugstore and later a cosmetics factory of an American pharmaceutical manufacturer. Under his leadership, the groundwork for a distinctive Shiseido approach to business and creation was formed.
The Camellia Club, a service for loyal Shiseido customers, was founded in 1937. Coinciding with formation of the club, Shiseido issued a fashion periodical, HANATSUBAKI (Camellia). The magazine takes its roots from Japan's first cultural magazines by a cosmetics company, which were issued by Shiseido from 1924 for distribution to customers through the nationwide network of chainstores. Renamed SHISEIDO GRAPH in 1933, it became HANATSUBAKI in 1937.
HANATSUBAKI magazine offered articles on domestic and overseas fashion, travel, and the arts. Essays and commentaries by leading literary figures of the time were also featured in this magazine, which is still issued on a monthly basis by Shiseido today.
Currently, the Japanese Camellia Club has grown to boast a membership of approximately 9 million members.
In 1957, Shiseido launched sales in Taiwan with exports to Singapore and Hong Kong following closely after. In 1962, Shiseido expanded to Hawaii and in 1965, it established Shiseido Cosmetics America to commence sales in the mainland. European sales began with Italy in 1968 and officially in Oceania with New Zealand in 1971.
To support its expanding global distribution network, in 1980, Shiseido appointed French artist Serge Lutens as its international image creator.
Shiseido's history of advertising and image creation has always been one of evolution and renewal. When Shiseido sought new global imagery for its international marketing it turned in an entirely avant-garde direction, that of a collaboration with Serge Lutens who had established a reputation as a hair and makeup artist for Vogue.
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Shiseido was founded by Arinobu Fukuhara in 1872. A former pharmacist of the Japanese navy, Fukuhara was unhappy with the quality of pharmaceuticals being sold to the public, and in response, he opened the Shiseido Pharmacy. This avant-garde, largely research-and-development-oriented pharmacy introduced Japan to western-style pharmaceuticals at a time when traditional herbal medicine was still mainstream. The pioneering spirit of the company, combined with western science and business technology, helped it grow to become one of Japan's oldest companies and continues to serve as the underlying philosophy of
Shiseido today. At FragranceX, we're glad to be able to bring our customers the captivating fragrances of Shiseido at the lowest prices, making these designer products affordable.
Since 1965, Shiseido fragrances have had a reputation for being complex and alluring, layering light florals with green accents and deep, intense base notes to create scents that straddle the line between traditional and modern. The first Shiseido perfume, Zen, is meant to embody the Japanese philosophy. A collection of bright florals including hyacinth, galbanum, and mimosa grounded with deeper woody notes of cedar and sandalwood exemplified the Zen philosophy of rejecting
dualism. Reformulated in 2007, the rebirth of the classic Shiseido perfume is a fruity mix of tart grapefruit and pineapple, bright rose, white florals, and spicy, sultry lotus. It retains the base notes of cedar and sandalwood but melds them with smoky incense and fresh pine. The overall scent is sparkling yet sultry, calling to mind warm spring days spent in exotic locations.
After the successful relaunch of its signature scent, Shiseido sought to create a version that retained the character of Zen while working well with more masculine scents. The Shiseido cologne Zen debuted in 2009 and is a pared-down version of the reformulated Zen for women. Stripped of many of its white florals and fruity top notes, Zen cologne retains the citrus burst of bergamot and orange while adding the fresh sweetness of pear and violet. Balancing the sweetness is spicy nutmeg and honey-like rhododendron, all layered over deep musk and leather.
Purchase Shiseido cologne and perfume online today from FragranceX and you'll be able to experience these exotic fragrances at the best prices around. Our collection of Shiseido fragrances and skin-care products for men and women is guaranteed to always be 100% authentic, so you never have to worry about buying a designer knockoff. Take advantage of our coupon codes to save even more money while smelling your best. Shop our wide selection of products and find your new favorite fragrance today!
