Aug 6, 2024 | 4 min Read

The Top 10 Most Popular Perfumes for Women

The most popular perfumes for women smell great, are unique, easy to wear, housed in beautiful bottles and get compliments. High-quality ingredients, skillful blending and longevity contribute to a perfume’s popularity.

The 10 most popular perfumes range from designer fragrances with big advertising campaigns, classics that have been worn by women for decades and scents endorsed by celebrities and influencers on #perfumeTikTok. The most popular women’s perfumes enhance your personal chemistry and turn heads. They make you feel as good as you smell.

Most Popular Women’s Designer Perfumes

La Vie Est Belle by Lancôme

La Vie est Belle by Lancôme

La Vie Est Belle translated from French means “life is beautiful.” It is Lancôme’s best-selling women’s perfume and captures the essence of happiness and femininity. Powdery florals are blended with spun sugar and warm vanilla that has a breezy, delicious vibe men love. The bottle is as beautiful as spokesperson/actress Julia Roberts.

Key Scent Notes: Iris, Patchouli, Sugar, Warm Vanilla

Gucci Bloom

Gucci Bloom is one of the most popular women's perfumes

Gucci Bloom is a radiant perfume that smells amazing. Bloom captures the aromas of white florals beginning to blossom in a spring garden. Master perfumer, Alberto Morillas blends dewy jasmine, tuberose and Rangoon Creeper—a unique honeysuckle discovered in South India into a memorable and romantic fragrance. Light, subtle and modern, it can be worn every day.

Key scent notes: Jasmine, Tuberose, Honeysuckle, Mint, Sandalwood, Vanilla

Valentino Born in Roma

Valentina Born in Roma for Women

A winner of a 2024 Fragrance Foundation Award- Women’s Luxury, Valentina Born in Roma is new to the fragrance scene and is reportedly one of the best selling and smelling perfumes for women. Inspired by Rome, where the House of Valentino first launched its designer couture, Born in Roma is chic and luxurious with Italian flair. The rich spicy opening transitions to a spectacular floral heart featuring jasmine and jasmine tea. The studded bottle is stylish and dazzling.

Key scent notes:  Jasmine, Blackcurrant, Pink Pepper, Bourbon Vanilla, Guaiac Wood

Paradoxe by Prada

Prada Paradoxe

Paradoxe by Prada won a 2023 Fragrance Foundation Award -Prestige Category and is one of the most popular women’s perfumes. Created to celebrate contradictions, refreshing citruses and juicy fruits  blend with sensual florals, amber, rich vanilla, and musk. The contemporary bottle with its sharp angles and smooth curves is innovative.

Key scent notes: Neroli, Vanilla, Tangerine, Musk, Jasmine, Madagascan Vanilla, Amber, Musk

Most Popular Women’s Perfumes on #Tiktok

Ariane Grande Cloud is one of the most popular women's perfumes for Gen Z

Ariane Grande Cloud

Ariane Grande Cloud is one of the most popular perfumes for women with 136 million views on #perfumetiktok. It is Ariana’s best-seller perfume and in 2024, it became the best-selling celebrity scent. The floral and fruity notes  enhance  the sweetness of vanilla, marshmallow, and praline. The cozy woods and musk at the drydown are never overwhelming. Many YouTube reviewers claim Cloud smells very close to the pricy Maison Kurkdjian Rouge 540 and is a fraction of the cost.

Key scent notes: Praline, Vanilla, Coconut Cream, Musk, Woods

LIBRE by YSL is one of the most popular perfumes for women

 Yves Saint Laurent Libre

Yves Saint Laurent Libre is a multi-faceted perfume for confident women and a favorite with influencers and editors. With a blend of orange blossom, lavender with a bold musky vanilla base there’s nothing “girly” about it.  Libre is endorsed by Dua Lipa and Hailey Bieber and has been trending on #Tiktok with 53 million views.

Key scent notes: Jasmine, Lavender, Orange Blossom, Vanilla, Amber

Billie Eilish 1

Eilish Perfume by Billie Eilish

Fragrance has always been a part of 22-year-old superstar singer Billie Eilish’s life. When she decided to create a perfume, she knew she wanted it to smell like a warm scented hug. Eilish is her first fragrance and uses her favorite aromas of vanilla, cocoa and berries.  The perfume is vegan (like Billie), cruelty free and uses only clean ingredients. The bottle looks like a metal sculpture and focuses on the sensuality of the collarbone, neck and back. Eilish Perfume went viral on #Tiktok within days of its debut.

Key scent notes: Sugared Petals, Spices, Cocoa, Vanilla, Woods And Musk

Juliette Has A Gun Not a Perfume

Juliette has A Gun Not a Perfume

With 8.9 million views on #PerfumeTikTok, Juliette Has A Gun Not a Perfume is different than most fragrances. There are no top, middle or base notes and is entirely composed with Cetalox, which has a subtle, warm, musky aroma. It smells unique on everyone because of the way the fragrance interacts with your own chemistry. Great for everyday but is also alluring and distinctive.

Key scent notes: Cetalox

Most Popular Classic Perfumes for Women

Guerlain Shalimar

Guerlain Shalimar

Guerlain Shalimar is one of the most popular women’s  perfumes for 100 years and was inspired by the love story between Emperor Shah Jahan for his beloved wife. Women of all ages wear this mysterious and sensual fragrance as their signature scent. Its unique blend of vanilla, floral, smoky and powdery notes is famously known as the “guerlainade” and the exact formula is kept secret. The breathtaking urn shaped bottle with the deep blue stopper is as iconic as the perfume.

Key scent notes: Vanilla, Rose, Amber, Iris, Incense, Musk

J’Adore by Dior

J'Adore by Dior

Dior’s most popular women’s perfume, J’Adore smells like blooming white flowers wet with dew. The softly sweet dry-down of woods and vanilla leave a lingering trail. J’Adore’s bottle is as memorable as the fragrance, with goldens rings resembling a necklace wrapping the bottle. Elegant and feminine.

Key scent notes: Jasmine, Tuberose, Ivy Leaves, Champaca, Blackberry, Musk, Vanilla.

Yves Saint Laurent Opium

Opium by Yves Saint Laurent

Yves Saint Laurent Opium is a big and bold amber perfume, beautifully blended by master perfumers. Bubbly aldehydes spill onto white florals, juicy fruit, and spices. When you spray it on in the morning, it will last all day into the night.  Yves Saint Laurent Opium, like its name implies, is addictive.

Key scent notes: Amber, Coriander, Plum, Citruses, Jasmine, Cloves, Rose, Sandalwood, Patchouli, Cinnamon, Musk, Vanilla, Incense

Now that we took you through the 10 most popular women’s perfumes, head on over to FragranceX and choose your favorites. Shop bestsellers now!

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Fragrance advice and recommendations from Perfumista. Perfumista offers fragrance guides published often for every season and occasion, and well as extensive knowledge in the fragrance industry.

More Articles from this Author
image of Perfumista

Fragrance advice and recommendations from Perfumista. Perfumista offers fragrance guides published often for every season and occasion, and well as extensive knowledge in the fragrance industry.

More Articles from this Author

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