Armand Basi Fragrance

The Basi's family background in the textile industry began in hte early 1940's when mercedes Sabi

established the original knitwear workshop in Barcelona. The small workshop mianly specialised in producing carefully crafted knitwear in Scottish yarn and this was sold to a number of top high quality Barceona clothing stores.

In 1958, Mercedes Sabi’s sons, Josep and Armand Basi took over the running of the company and succeeded in establishing the first Basi factory producing high quality knitwear.

Since then Basi has set out to meet the challenges of quality design and customer service, competing at an international and national level, whilst presenting it’s collections on catwalks around the world.

Armand Basi is a Spanish fashion label famed for its jerseywerar and jacquard knits. The collection includes a wide range of soft tailoring and casual weekend wear which appeats to the young, urban independent man and woman.

Today the label is designed by Juste de Nin, a member of the Basi family and descendent of the writer Anais Nin and has become synonymous with comfort, quality and style.

Juste de Nin, the Creative Director and Managing Director, visualizes the Armand Basi man and woman as modern, urban active, and independent with an air of individuality and an eye for trends.

At present, Armand Basi sells in 20 countries worldwide. Distribution continues to grow due to the brands commercial success.

In May 1995, the first Armand Basi store was opened in London. Following this, Armand Basi has opened stores in Barcelona, Las Palmas airport in the Canary Islands, Bilbao, Madrid, Puerto Banus, Baracaldo, Valencia, Vigo, Murcia, and Benldorm. In November 2001 the second UK Armand Basi store was opened in Birmingham.

Armand Basi future projects include opening more stores on both a national and international level as well as extending its distribution through “shops in shops” in independent stores such as FragranceX.com.