Illuminum White Datura Perfume by Illuminum, Illuminum White Datura is a refined and charming fragrance for both men and women by Illuminum. Introduced in 2011, this fragrance is ideal for someone who likes a tender, dreamy perfume. Cardamom notes mix with a medley of citrus fruits to open this fragrance. The middle notes are composed of jasmine, pink pepper and the intoxicating aroma of datura flowers. Vanilla, musk and patchouli notes round out this beautiful fragrance.

Illuminum was founded by renowned hairstylist Michael Boadi in 2011. After the success of his first perfume line, Boadicea the Victorious, Boadi turned his attention to a new fragrance line. This time, he focused on minimalism and quality. Each of his fragrances falls into one of the four scent groups (citrus, floral, oud and musk) and each fragrance only contains eight ingredients. Because of the simple ingredient profile, it is crucial to Boadi that each ingredient is of the highest quality possible. The company gained recognition when the Duchess of Cambridge chose to wear its White Gardenia Petals perfume on her wedding day. All products are original, authentic name brands. We do not sell knockoffs or imitations.